Digital Business graduate · Purwokerto, Indonesia

Indah

I turn ideas into clear, engaging and purposeful content: social media that gets found, captions that sound like the brand, and campaigns that move people to order.

See my work Let’s talk

Telkom University Purwokerto

S1 Digital Business, 2022 to 2026

Where creativity meets strategy. I studied how businesses grow online, then practised it on my own brand every day.

Social media management

Design & tools

Hi, I’m Indah. I make content work.

I’m a Digital Business graduate with a strong interest in digital marketing, content strategy, social media and copywriting. For nearly three years I ran my own dessert business end to end: production, promotional design and marketing, all by myself.

Through my internship, business and campus life I built skills in writing, content creation, public speaking, teamwork and social media management. I’m ready to contribute to branding, content strategy and digital engagement in a professional team.

0Running my own food business, Cookina Bites

0Public Information internship at KPPBC Yogyakarta

0Platforms managed: Instagram, TikTok, Facebook, WhatsApp Business

0Certificates and training programs

Work I’m proud of

+1,178%reach in 30 days

Social media management · @chocho_pao

Chochopao: from 34 followers to new audiences

Managed Instagram for a chocolate bakpao brand with an educational content strategy and dynamic Reels.

Total views reached 1,872, with Reels contributing 65%
48.3% of views came from people who didn’t follow yet
Product photography, Canva design and copywriting in one workflow

Cookina BitesMilky Mango · Kue Kering · Dessert

Small business · full-cycle marketing

My own brand, built from the kitchen up

I started a pastry and dessert business and handled everything: production, promo design and digital marketing. The menu goes from Milky Mango drinks to kue kering and other desserts.

Instagram, Facebook and TikTok as the main customer channels
Seasonal campaigns: Ramadan menu, New Year, bundling promos
A simple website and a paid Instagram Ads test aimed at ages 25 to 34

Public InformationKPPBC TMP A Yogyakarta

Internship · Sep to Dec 2025

Writing for the public, not just for followers

As a Public Information Service intern at the customs office, I turned official activities into content people can understand.

Wrote articles and captions for public information
Photo and video documentation of events
Prepared materials for content publication

One writer, many voices

Each brand speaks differently. Pick a voice to see how I adapt tone to audience.

Captions and content in the wild

Brand guidelines for UMKM

I built a full guideline for Chocopao: vision and mission, target market, logo story, colour palette, content fonts, feed and story design.

What I write

Articles for public information, social captions, promo copy for several UMKM accounts, and publication support across Instagram, TikTok, Facebook and WhatsApp Business.